![]() Thus began the tradition of, "Striving to deliver safety and security to all customers as well as others involved with this vehicle." This tradition would continue for 70 years and can be considered the foundation of a mobility company. Due in part to its performance record, it began to be adopted as a police patrol car all over Japan. The Land Cruiser was launched in August 1951 as the four-wheel-drive Toyota BJ equipped with a powerful engine, which demonstrated a high level of off-road performance in adverse environments, for example, becoming the first vehicle to climb up to the sixth checkpoint of Mount Fuji. ![]()
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